Exam Feedback Chicken
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW
A very solid assessment that shows good knowledge of the CSP and film industry
EBI
Look over Q1 + Q2 a couple of easy marks dropped there. Revice the BBFC
In Q3, I would have discussed Hesmondhalgh rather then U+G theory (which is audience not industry). Revise this so you can use
Total 12
Grade C
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
Question 1
2/3
BBFC regulates the film industry
Question 2
5/6
Traditional Marketing such as film posters, trailers, reviews quotes etc. Required to meet convention of film promotion.
Question 3
5/9
Film like Chicken allow new actor and director break through
Chicken was created with private money. Industry only open to upper-middle class.
"Lack of diversity"
'Risky business' Difficult to judge, expensive to make, why should companies make movies only for a small number of people to see
3) For Question 2 on the promotion of Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.
Traditional marketing: film poster, trailer, review quotes etc.
Traditional marketing required to meet conventions of film promotion – trailer, film poster
etc. Construction of poster and trailer emphasises social realism and arthouse element
(focus on nature, beautiful cinematography etc.)
4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios. If your mark for this question was already top-level, revise David Hesmondhalgh's work on the cultural industries and try to build an aspect of his theory into your paragraph.
Chicken was not funded by public or industry money – instead it was privately funded by investors. This shows the film industry is only open to the upper middle class people who have connection as a result shows as Hesmondhalgh states the 'the lack of diversity' and shows the imbalance in the industry. Also Hesmondhalgh sates the movie is a 'risky business' which means movies like Chicken are expensive to make and difficult to judge the outcome of the films therefor is it really worth spending across 110,000 on a movie that only a small number of people will watch.
5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this. Again, if your mark for question 3 was already top-level, use Hesmondhalgh's theory in your paragraph.
Social realism films like Chicken offer a portray of under- represented or misrepresented group and educates audiences of issues of social class and politics, that usually unheard of in Hollywood block buster movies. Also Chicken is Joe Stephenson’s first feature film and features an outstanding breakout performance from Scott Chambers. It is important the British film industry offers opportunities for young stars and directors to make their mark in the industry.
WWW
A very solid assessment that shows good knowledge of the CSP and film industry
EBI
Look over Q1 + Q2 a couple of easy marks dropped there. Revice the BBFC
In Q3, I would have discussed Hesmondhalgh rather then U+G theory (which is audience not industry). Revise this so you can use
Total 12
Grade C
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
Question 1
2/3
BBFC regulates the film industry
Question 2
5/6
Traditional Marketing such as film posters, trailers, reviews quotes etc. Required to meet convention of film promotion.
Question 3
5/9
Film like Chicken allow new actor and director break through
Chicken was created with private money. Industry only open to upper-middle class.
"Lack of diversity"
'Risky business' Difficult to judge, expensive to make, why should companies make movies only for a small number of people to see
3) For Question 2 on the promotion of Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.
Traditional marketing: film poster, trailer, review quotes etc.
Traditional marketing required to meet conventions of film promotion – trailer, film poster
etc. Construction of poster and trailer emphasises social realism and arthouse element
(focus on nature, beautiful cinematography etc.)
4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios. If your mark for this question was already top-level, revise David Hesmondhalgh's work on the cultural industries and try to build an aspect of his theory into your paragraph.
Chicken was not funded by public or industry money – instead it was privately funded by investors. This shows the film industry is only open to the upper middle class people who have connection as a result shows as Hesmondhalgh states the 'the lack of diversity' and shows the imbalance in the industry. Also Hesmondhalgh sates the movie is a 'risky business' which means movies like Chicken are expensive to make and difficult to judge the outcome of the films therefor is it really worth spending across 110,000 on a movie that only a small number of people will watch.
5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this. Again, if your mark for question 3 was already top-level, use Hesmondhalgh's theory in your paragraph.
Social realism films like Chicken offer a portray of under- represented or misrepresented group and educates audiences of issues of social class and politics, that usually unheard of in Hollywood block buster movies. Also Chicken is Joe Stephenson’s first feature film and features an outstanding breakout performance from Scott Chambers. It is important the British film industry offers opportunities for young stars and directors to make their mark in the industry.
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