Radio: Introduction to radio

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
 BBC was designed towards a comprehensive offering: a shared listening so there is a schedule however there is no longer need to listen to a playlist or a schedule that does not perfectly suit their needs.

2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3%

3) What is BBC Sounds?
 It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.

4) How do audiences listen to radio content in the digital age?
Spotify has started to include a large number of podcasts – including BBC material – directly in its app and a growing number of people listen to the radio via voice assistants such as Amazon’s Alexa.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
“It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?
“And because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?
“playing with form and content” and “public service running through its veins”
Music, news, drama, documentaries, true crime, comedy
live BBC radio station,

8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists

9) What are the criticisms of the BBC Sounds app?
there isn’t enough content
the programme information a little tricky to access

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
End of Days
Beyond Today,
They have a gripping tale which makes it interesting and keeps the young audience hooked.

ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?

The Shoutout Network, a London-based network of diverse podcasts, has put together a fantastic offer for businesses to purchase advertising slots across a range of their podcasts for three months from just £1.

2) What podcasts are offered by the ShoutOut Network?

Mostly Lit

Two Fools Talking

Artistic State of Mind

Top 4mation.

3) What audience do they reach?

more than 20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities,

4) What are the 2015 statistics on podcast listening in the UK?

3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
Yes, I agree because podcast usually focuses on specific topics unlike radios which ponder over many things during the episode as a result podcast are more efficient to listen to. Allows people to listen to what they want to listen to.