TV: The impact of new/digital media on television
1) What does the 'industry' concept in A Level Media Studies refer to?
The ‘industry’ concept refers to the companies that create and distribute media texts, the standard practices of media production, as well as the regulatory and legal frameworks in which the companies operate.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh, broadly speaking, argues that since the 1980s there’s been a significant shift in cultural production.
-Cultural industries have moved closer to the centre of economic action
-increase in media corporations owning companies in different sectors of the industry
-Globalisation has meant media texts can circulate more easily across borders reducing North American dominance
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
-Niche audiences are increasingly targeted.
-globalisation has meant media texts can circulate more easily
-Cultural industries have moved closer to the centre of economic action
Globalisation has caused the recent audience to be more open to media from other parts of the world meaning the industry is more diverse and less bias.
4) What is technological convergence?
Digitisation of media meant every media form could be accessed on computers.
5) How are technology companies challenging traditional broadcasters in the TV industry?
In the face of this traditional media, television and print in particular, have had to contend with declining
audiences and advertising revenues. Because of the Internet (which was created with taxpayer’s money)
technology companies haven’t had to invest vast amounts of money in a distribution network, such as
cable or satellite. Using the Internet as a platform means that the whole of the wired world is able to access
their content via the World Wide Web (donated free by its creator Tim Berners-Lee).
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
Netflix = $8bn
Amazon = $4.5bn
Apple = $1bn
7) How many countries are Netflix and Amazon available in?
Netflix = 90
Amazon = 200
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
For example, take the monster in Stranger Things named (by the kids) the ‘Demogorgon’ after a Dungeons & Dragons demon prince. To ensure that connection transcended language barriers, Netflix’s team dug into old D&D materials to nail down how various cultures translated ‘Demogorgon’ in the mid-1970s.
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
I believe they will continue to invest in television industry and this will allow them to dominate the industry with their power through the online industry.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Capital can be viewed through BBC iplayer which allows people to binge-watch the tv drama.
Deutschland 83 was globally distributed through channel 4 allowing the tv drama to be available on their streaming websites.
The ‘industry’ concept refers to the companies that create and distribute media texts, the standard practices of media production, as well as the regulatory and legal frameworks in which the companies operate.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh, broadly speaking, argues that since the 1980s there’s been a significant shift in cultural production.
-Cultural industries have moved closer to the centre of economic action
-increase in media corporations owning companies in different sectors of the industry
-Globalisation has meant media texts can circulate more easily across borders reducing North American dominance
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
-Niche audiences are increasingly targeted.
-globalisation has meant media texts can circulate more easily
-Cultural industries have moved closer to the centre of economic action
Globalisation has caused the recent audience to be more open to media from other parts of the world meaning the industry is more diverse and less bias.
4) What is technological convergence?
Digitisation of media meant every media form could be accessed on computers.
5) How are technology companies challenging traditional broadcasters in the TV industry?
In the face of this traditional media, television and print in particular, have had to contend with declining
audiences and advertising revenues. Because of the Internet (which was created with taxpayer’s money)
technology companies haven’t had to invest vast amounts of money in a distribution network, such as
cable or satellite. Using the Internet as a platform means that the whole of the wired world is able to access
their content via the World Wide Web (donated free by its creator Tim Berners-Lee).
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
Netflix = $8bn
Amazon = $4.5bn
Apple = $1bn
7) How many countries are Netflix and Amazon available in?
Netflix = 90
Amazon = 200
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
For example, take the monster in Stranger Things named (by the kids) the ‘Demogorgon’ after a Dungeons & Dragons demon prince. To ensure that connection transcended language barriers, Netflix’s team dug into old D&D materials to nail down how various cultures translated ‘Demogorgon’ in the mid-1970s.
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
I believe they will continue to invest in television industry and this will allow them to dominate the industry with their power through the online industry.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Capital can be viewed through BBC iplayer which allows people to binge-watch the tv drama.
Deutschland 83 was globally distributed through channel 4 allowing the tv drama to be available on their streaming websites.
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